Our creamy fudge is made right here! Free samples of all our awesome flavors! Buy 4 pieces and get 2 free! Comes with a very beautiful and fun gift box.
We are back for 2024! With some exciting changes! First up is a slight name change to “County Store”. We wanted something that reflected our product mix a little better and our vision for the future. Now the best part! FUDGE!!! We are ple
We are looking for part-time clerks for the upcoming season! More info and application at the link in bio!
Happy New Year from Pioneer Valley Outdoor Store!! Thanks for another great year of shopping small 🎆🥂🥳🎉
We have a couple more Saturdays before we close up until spring 2024. You can always call or email if you need something by appointment. We have some exciting new products planned for for the spring so stay tuned!
Step into a Hallmark movie for the weekend at the New Glarus Christkindli Market! With Holiday gifts + Crafts, Santa Chalet, Sleigh Rides, Wisconsin Reindeer (🐄) , caroling, Swiss Alphorns and of course some pretty awesome shops! Not to mention @new
Keep our gift cards in mind for your outdoorsy friends and family! #newglarus #newglaruswoodsstatepark #newglaruswi #sugarrivertrail #badgerstatetrail
It’s not everyday that royalty stops by! Last night we were graced by the presence of the 2023 Polka King and Queen! We’re excited to kick off day two of Oktoberfest with some eBike rentals and tons of great merchandise for all your fall

526 1st Street, New Glarus, Wi.

Family owned and inspired by the Swiss Pioneers who founded New Glarus Wisconsin over 175 years ago, Pioneer Valley Country Store specializes in handmade fudge, old fashioned candies, gifts and apparel.

Book your e-bike rental below!

RATES PER BIKE —1 Hour: $20 / 2 Hours: $30 / 3 Hours: $40 / 4 Hours: $50 / All Day Rate: $60

Outdoor Gifts, Apparel and Accessories

We source the best lifestyle brands for outdoor enthusiasts. Have trouble shopping for that outdoorsy friend or family member? We will have something they love!

Aventon E-Bikes

We are an authorized dealer of Aventon e-bikes. We have access to the full inventory if there is a specific bike you are interested in purchasing. We also rent Aventon e-bikes for folks who would like to enjoy and afternoon on the Sugar River Trail. The Sugar River Trail trail head is located one block from our shop for easy access.